Plain words about who makes Plan To Win, how it makes money, and what happens to your data. If any of this changes, this page changes first.
Who
Zackery (Zack) Boyle
Plan To Win is me: one person building a values-first life planner. When you email, you reach me.
Why
I got tired of living by accident. My phone, the most powerful tool I owned, was being used against me: every app built for my attention, not my direction. Plan To Win starts from what you actually care about and turns it into your real days, one next step at a time. It's a tool, not a trap: no locks, no guilt, no dark patterns.
How it makes money
- Free today. The Map of You is free. The app is free during the beta, and nothing is charged during the beta.
- After the beta. A paid membership for the deeper tools, with a 14-day free trial. Prices will be posted here before anyone is charged.
- Optional 1-on-1 coaching with me. Contact me to ask about it.
- No ads. We don't sell ad space in the app, and we don't sell your data to anyone.
Cancellation and refunds are covered in our Terms of Service (section 10).
Your data
- We never sell your data. In our Privacy Policy's words: "We do not sell your personal information, we do not use it for targeted advertising, and we do not use your journal, reflection, quiz-answer or chat text to train AI models." (Privacy Policy, section 4.2)
- It's yours to take or delete. In the app, Settings lets you download your data or delete your account.
- Who helps run it. The services that host the app, store data, send email and run the AI are listed by name in section 6 of the Privacy Policy.
- This website counts page views. plantowin.app uses Vercel Web Analytics to see which pages get read: no third-party cookies, a visit hash that is discarded after 24 hours, and nothing tied to your account. The app and the Map of You carry no analytics at all. (Privacy Policy, section 2.4)
- In Washington State? Our Consumer Health Data Privacy Policy covers your health data there.
How AI is used
- In the app. The coach, plan building, reflections and the Map of You use an AI model from Anthropic. What you type into an AI feature is sent to Anthropic to generate a reply. The details are in the AI and Coaching Disclosure.
- Behind the scenes. I use AI tools to help build and edit. I decide what gets built, I test it, and the ideas and the voice are mine.
- On this site. App screens shown here are real screens from the current app, using a sample account, never a real person's data.
Who you're dealing with
"Plan To Win" is a trade name registered in Alberta, Canada, and the business is run as a sole proprietorship by Zackery Frank Boyle. The full legal details are in the Terms of Service.
Email: hello@plantowin.app · Instagram: @plantowin.guy
See what's changed lately on the What's new page.